VisitScotland is
launching its biggest ever global tourism campaign as First Minister
Alex Salmond attends the release of the new Disney film Brave.
Mr Salmond is also holding meetings with senior politicians and businessmen in California, focusing on innovation, tourism and jobs.
He is telling them Scotland is a "land of major opportunity" for investment.
The Scottish government estimates the release of Brave, the tale of a feisty Highland princess, could boost the Scottish economy by £140m.
The premiere will bring together Disney/Pixar and tourism agency VisitScotland, who are collaborating on a marketing campaign to showcase Scotland across the world.
Speaking ahead of attending the premiere, Mr Salmond said he hoped the film would enthuse people about visiting Scotland.
He added: "It is going to give everybody a really warm glow when they think about Scotland.
"So for the people who know about Scotland already it will reinforce the image, and for the people who don't know, or have never heard about Scotland, it will give them a great introduction to Scotland.
"What we have got to do of course is make sure that all these people say 'I'd like to go and see the real thing'.
"We've got to make sure when they come to see the real thing they feel another boost and we live up to the great depiction of Scotland in this movie."
'Land of opportunity'
More than 70 firms have also been approached by the first minister as part of the four-day trade mission on the US west coast.
Anne MacColl, chief executive of Scottish Development International, said: "This is an excellent opportunity to highlight Scotland's competitive advantages to some of California's biggest companies."
Mr Salmond added: "Scotland is a land of major opportunity and it is open for business.
"We have a long and impressive track record in life sciences, sciences, technology and creative industries developing an environment where ingenuity and innovation can create jobs and wealth for Scotland."
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